Effective Date: 14 February 2025
Introduction
Data Controller
Your Rights
Information We Collect
How We Use Your Information
Legal Basis for Processing
Data Sharing and Disclosure
Data Retention
Data Security
International Data Transfers
Changes to This Privacy Policy
Contact Us
Introduction
At Open Food Standard Limited, Company number 16122150, Registered office address 7 Bell Yard, London, England, WC2A 2JR (“we”, “our”, “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with our website and services. By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our site.
Data Controller
Open Food Standard Limited is the data controller responsible for your personal data. If you have any questions or concerns about our use of your information or this Privacy Policy, please contact us at: hello@openfoodstandard.com.
Your Rights
Under applicable data protection laws, you have the following rights regarding your personal data:
- Access:
You have the right to request access to your personal data and obtain a copy of it. - Rectification:
You have the right to request the correction of any inaccurate or incomplete data. - Erasure (Right to be Forgotten):
You can request that we delete your personal data, subject to certain legal obligations. - Restriction of Processing:
You may request that we restrict the processing of your personal data under certain circumstances. - Data Portability:
You have the right to request that your data be transferred to another organization or directly to you in a structured, commonly used, and machine-readable format. - Objection:
You have the right to object to the processing of your personal data based on our legitimate interests.
To exercise any of these rights, please contact us at hello@openfoodstandard.com.
Information We Collect
We only collect the following personal data:
- Email Address : Collected when you sign up, subscribe to updates, or provide it via our website forms.
- Device Type & Browser User Agent: Used to optimize website and web app display and to track your login history.
- IP Address: Collected for security purposes, including account protection and fraud prevention in financial transactions.
Additionally, our website uses the following third-party analytics tools that may collect information automatically:
- Google Analytics:
We use Google Analytics to monitor and analyze website traffic and user behavior. This tool collects information such as IP addresses, browser types, operating systems, pages visited, and other usage data. Google Analytics may also use cookies or similar tracking technologies. For more details on how Google handles your data, please review Google’s Privacy Policy. - Microsoft Clarity:
We use Microsoft Clarity to better understand user interactions through features like session recordings and heatmaps. Clarity collects data such as the pages you visit, your mouse movements, and click data. For more information, please see Microsoft’s Privacy Statement.
How We Use Your Information
We process your personal data for the following purposes:
- Providing Our Services:
To provide you access to our services and to send you newsletters, updates, or other communications if you have opted in. - Improving Our Website:
To understand how visitors use our site and to help us improve its functionality and user experience through analytics data. - Legal and Regulatory Compliance:
To comply with applicable legal obligations and respond to legal requests.
Legal Basis for Processing
Under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, we process your personal data on the following legal bases:
- Consent:
When you provide your email address (for example, by subscribing to our newsletter), you are giving us your explicit consent to process that data. - Legitimate Interests:
We use data collected via Google Analytics and Microsoft Clarity to understand website usage patterns, diagnose issues, and improve our services, provided that such interests are not overridden by your rights and freedoms.
Data Sharing and Disclosure
We do not sell or trade your personal data. However, we may share your information with trusted third-party service providers for the following purposes:
- Analytics and Website Improvement:
Your data may be processed by Google Analytics and Microsoft Clarity as described above. These third parties have their own privacy policies governing their data collection and processing practices.
Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. For example, email addresses collected for communication purposes will be stored until you unsubscribe or request deletion, or until we are otherwise required to retain them.
Data Security
We take reasonable measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include both technical and organizational safeguards. However, no security system is completely impenetrable, and we cannot guarantee the absolute security of your data.
International Data Transfers
Your personal data may be transferred to, stored, and processed in countries outside the European Economic Area (EEA) or the United Kingdom. When this occurs, we ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at hello@openfoodstandard.com.
